Clear handling of information and commercial boundaries.

Company and product.

Ava Davis Studio LLC, doing business as Mertex, is the company behind TraceRank. TraceRank is a focused activation decision audit for PLG B2B SaaS onboarding and first‑value flows. The Standard Activation Decision Audit is a bounded diagnostic product — it is not a platform replacement, not implementation work, and not a guarantee of business results.

What may be submitted.

• Pseudonymous journey exports
• Usable event data tied to onboarding or first‑value flows
• Business context needed to interpret the diagnostic
• CSV files required for the audit flow

What should not be submitted.

• Plaintext passwords or secrets
• Full payment card data
• Sensitive health data
• Information unrelated to the diagnostic scope

How information is used.

Information submitted through this site or through TraceRank is used to operate the product, deliver the audit, respond to inquiries, and provide support. Access is limited to Ava Davis Studio LLC and required service providers involved in hosting, payment processing, scheduling, analytics, storage, email delivery, or related operations.

Retention window.

Submitted files are intended to be kept only as long as needed for audit delivery and support. The operating target is to delete submitted files within 7 days of audit completion unless a longer period is required by law or separately agreed in writing.

Third‑party providers.

This site and TraceRank may rely on third‑party providers for hosting, payment processing, scheduling, analytics, storage, email delivery, and related operations. Use of those services may also be subject to the terms and privacy policies of those providers.

Bounded diagnostic output.

• The audit is provided as a bounded diagnostic output.
• Outputs are directional and intended for internal business use.
• No guarantee is made regarding business performance, conversion improvement, revenue, or product outcomes.
• Public‑safe specimens and demos are not client outcomes.
• Implementation work is outside the Standard Activation Decision Audit scope unless separately defined in writing.

Data quality and rights.

• Diagnostic quality depends on the quality, structure, and completeness of the submitted data.
• Buyers are responsible for ensuring they have the right to submit the data they provide.
• Buyers must remove any information that should not be shared.

Updates.

Ava Davis Studio LLC may update this page as the company, product flow, or operating requirements change.

Questions.

For privacy, product, or company questions, email ava@avadavisstudio.com.